What is Hospitality Marketing?
Evatopia Media’s strategy toward Hospitality marketing is aimed at thinking about our client’s business from a consumer standpoint. We consider customer needs and satisfaction when approaching public relations for the Hospitality industry.
Our Hospitality marketing is geared toward varied sectors of the industry including accommodations, food and drink, tourism, and travel. We develop marketing strategies to promote these sectors’ products or services, designed to increase publicity and revenue.
Our Hospitality marketing also focuses on creating and maintaining positive customer experience and relationships. We know that word-of-mouth is vitally important to businesses and with today’s technology, consumers can share their opinions readily and with the world.
By developing a relationship with customers, hospitality businesses can increase positive reviews and limit negative customer experiences. We share our tricks of the trade with our clients to help them create long-standing relationships with consumers so that they create customers for life.
We focus on the following Hospitality Marketing Trends:
Personalized marketing allows companies to provide individualized content to their customers. Through customer engagement via social media and direct email, businesses can create promotions, special offers, and rewards. Personalization marketing allows businesses to establish relationships and encourage repeat visits.
Influencer marketing is highly effective in the Hospitality industry. By leveraging online influencers, businesses can showcase their strengths and their hospitality, allowing the influencer to spread the word. By using this strategy, businesses can reach a larger audience and target specific audiences based on the influencer chosen.
“A picture is worth a thousand words.” This old adage is especially true in the Hospitality industry where images of hotels and restaurants help to sell the customer. Hotels can also benefit by showcasing local attractions and piggybacking on their marketing. Another effective marketing strategy is to work with local attractions to offer tourists reduced ticket prices when they stay with the hotel.
User Generated Content
User generated content in the form of testimonials, comments, forums, blog posts, and social media “shout outs” are effective word of mouth publicity tactics. It’s commonplace for consumers to read other people’s reviews and therefore, a marketing campaign that focuses on user generated content goes a long way in spreading positive consumer experiences. One effective method is to encourage visitors to share their experience on social media, use hashtags, and photos of your business.
YouTube videos, Instagram Live Feeds, and Live on Facebook are all gaining traction in Hospitality marketing. These methods are effective for capturing an audience and can be used alone or combined with other marketing campaigns if a business wants to encourage their guests to video market and document their experience.